eBay stock faces a 5 percent ad rate test before holiday sales

• eBay tests 5% minimum ad rate for some sellers ahead of holiday season, above current 2% minimum • Q2 2026 revenue rose 14% to $3.13B; adjusted EPS up 17% to $1.60 • Q3 operating income guidance of 1-5% growth is far softer than Q2 results eBay Inc. shares closed at USD 106.40 on Nasdaq on October 2, 2026, up 0.48% from the prior session. The move follows a report that eBay is testing a 5% minimum rate for certain Promoted Listings General ad campaigns, up from the current 2% minimum still listed on eBay's help page, according to Value Added Resource. Advertising is a significant revenue driver for eBay: first-party ad revenue hit USD 570 million in Q2 2026, growing 24% year-over-year. Separately, eBay's Q2 2026 results showed revenue of USD 3.13 billion, up 14% year-over-year, with adjusted EPS climbing 17% to USD 1.60, per Yahoo Finance. However, management guided Q3 adjusted operating income growth of just 1% to 5%, a notable slowdown attributed to tougher comparisons and the integration of Depop, which eBay acquired for USD 1.4 billion in cash on July 30, 2026. The stock trades USD 12.91 below its 52-week high of USD 119.31 and USD 28.37 above its 52-week low of USD 78.03. Session volume was about 2.97 million shares, with a market capitalization of USD 47.2 billion. Investors are watching whether higher ad fees can offset the more conservative Q3 profitability outlook.